Visual Identity & Title Design
Chelas nha kau
2020
Visual Identity & Title Design
Chelas nha kau
2020
“You say Chelas is this, you say Chelas is that… Shut up, you’re talking nonsense.” It is with the rhythm and rhymes of Bataclan 1950’s rap that they allow us to enter their world. But the warning has been made: leave preconceptions at the door. Chelas nha kau (Chelas my place) is a kaleidoscope of recordings taken between 2016 and 2019. A film that reveals different aspects of what it means to be a young person in a social housing project and lets you enter the world of a group of friends for whom “Chelas is the capital of Lisbon and Lisbon is the capital of Portugal.”
Doc Lisboa’20 Official selection. A collective movie by Bataclan 1950 and Bagabaga Studios
Chelas nha Kau, means: Chelas my place. The entire visual identity for the film, communication supports and title design was taken from Chelas architecture, from the walls of the people who inhabit the neighborhood. Raw material to design letters, ornaments and illustration, and build a sense of belonging.
Commissioned by Bagabaga Studios