Visual Identity
Mendes Gonçalves
2016

Visual Identity
Mendes Gonçalves
2016

Visual Identity Design, Packaging Art direction & Design

Located in Golegã / Portugal, Mendes Gonçalves is an innovative Seasoning Company that owns Paladin®, Peninsular® and Creative® brands.

“The Visual Identity is in the sause”
The “sauce line” comes out of the MG products drawing visual narratives and illustrate ideas, that in the end form the Mendes Gonçalves symbol & monogram. The visual language is chromatically rich and conceptually infinite, like the Seasoning of Excellence produced by Mendes Gonçalves for their hundreds of sauces portfolio.

Others:

Pedro Vieira, Mendes Gonçalves In-house Designer

Graça Martins and Vasco Durão, Strategy & Copy