Sniff the Portuguese Tradition
Leitão & Irmão Jewelry
2012

Sniff the Portuguese Tradition
Leitão & Irmão Jewelry
2012

Street Posters for Leitão & Irmão Jewelry,
under Ivity Movement “Sniff the Portuguese Tradition”.

Leitão & Irmão Jewelry is a old Portuguese jewel house from 1877, with the title of “Goldsmiths of the Imperial House of Brazil” and Crown Jewelers in Portugal by king Luís.
I wanted to do something that clashes the religious and royal past from this classic house with a new jewelry style and habits, more pagan.
This posters were display in the streets near the Chiado Jewelry Store, Glue to walls, to reinforce the subversive approach.

Design for IvityBrandCorp