Brand identity visual system
RTP
2004

Brand identity visual system
RTP
2004

RTP, Portugal National Radio and Television Group.
The brand design system aimed to bring together all TV channels, Radio and Production companies under a monolithic brand system.
Under a symbol that represents the broadcast Antenna, a redesign of the first RTP symbol (1957–1978). Design with a visual language that allows it to be chameleon within the chromatic universe chosen for the RTP group television channels.
The project included corporate branding, signage design, Tv Channels branding, Infographics, Channels ID’s, motion graphics design, and in-house production creative direction. 

The 3D Logo Interpretation design by Gonçalo Cabral adds to the brand visual language a new aesthetic dimension sought by the group’s television directors, a 3D motion language, from it is born the Infographics and channels Id’s.

RTP Lisbon headquarters signage equipment design — By Rui Sampaio Faria.

Design at Brandia