Upon Lisbon
Visual Identity
2017

Upon Lisbon
Visual Identity
2017

Visual Identity system for Upon Lisbon Residences and StayUpon Hospitality Group.

The logo is designed to be a dynamic interface, for brand communication, and to potentiate the word UP.

A set of shapes were designed to visually enhance the brand concept “Stay Above All”, a chromatic palette was chosen to work on various supports of the hotel universe.

Commissioned by Thinkwide for StayUpon Hospitality Group.