Diverge Sneakers ID
Diverge
2019
Diverge Sneakers ID
Diverge
2019
DiVERGE Visual Identity design
DiVERGE allows you to co-create quality sneakers that fully reflect who you are and where you are in life. Either starting from a white canvas or from one of our inspirations, you can customize them to fit your style and personality.
The symbol of DiVERGE is the letter “i” from the logo. It represents individuality and a space for personal expression. It was developed as a communication interface. A canvas for personal expression. It materializes the essence of the brand and its positioning “Make your own way” and reinforces the visual recognition of its identity in communication and product. This visual interface has two forms of expression: Visual Expression and Verbal Expression. This interface was designed for the customer to be able to engrave his personalisation in the sneakers he co-create , making them even more unique.
Sneakers Designer: Filipa Homem