Atari Baby
Visual Identity
2017

Atari Baby
Visual Identity
2017

Visual identity system for a Japanese street food restaurant in Lisbon.

The name Atari Baby (Sigue Sigue Sputnik song) was a closed point in the briefing.

Under the concept “Philip K. Dick meets color errors eating street food in Osaka reflecting Lisbon” has emerged the identity system where the logo can change its emoticon, a collection of color errors and vibrant colors and consequently its lack of contrast, illustrations of the humanoid geisha sharing noodles and the speech of the brand “RGB Dream on Japanese Street Food”.

Thanks Joana Duarte for the authorization to use the photos.